About the Animated Explainer Video Process 

Consider the common ways businesses communicate, whether with employees or customers. The first is text, which can be dense and challenging to understand. The second option is video, with its planning and helpful visuals. Typically, everyone finds video more engaging! 

Video tends to be the better option for communicating ideas and innovative concepts since more people can engage with it. The screen’s visuals and audio address multiple learning styles simultaneously. 

The best thing about explainer videos from Inguge is that they can be used everywhere. Companies can use them for marketing, employee education or onboarding, FAQs, and more, all to maximize the ROI. 

Inguge offers complete video explainer production services in either motion graphics or animation. Our process consists of several phases, and we seek customer feedback at each stage before beginning the next.  

We believe that our dedication and incorporation of feedback results in better explainer videos our clients love using. After all, the project represents a company’s story, services, or products, and the employees know that product best. 

Contact us today to see the results of our focus on quality, transparency, and cooperation! 

Planning Stage

First, we conduct a briefing via Zoom, Google Meet, or another popular platform to discuss the explainer video’s requirements. We inquire about how the business functions, the intended audience, and the problem the completed video will address. 

We will also gather information about the visual details, deadlines, and other pieces that could affect the project’s price. We are always upfront about cost and turnaround time expectations. 

Drafting Stage

This stage of explainer video production starts with the script. We aim to make the script as simple as possible to reach the maximum audience. This stage is also when we develop any characters that will be included. 

Once the script is ready, our experienced team storyboards the video. Think of this as creating a concept for the final product. We will also explore the best visual “voice” styles during this phase. 

Completion and Revision Stage

With the storyboard approved, our expert team will complete the motion graphic or animation along with any voiceover. Once all the pieces are ready, we will connect them into a cohesive explainer video ready to engage viewers. 

Once the work is complete, we will take the final commentary and make any changes. Our work on the explainer video is incomplete until it meets all of the goals and objectives of the project. 

Ready to see what a solid explainer video can do? Contact us today! 
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